Strategy
Leave the stone age. We assist you in strategy & business transformation. Starting with your vision, we implement the defined strategy aligned with your values and philosophy.
SERVICES
Innovation
Underline use cases with new technologies and proofs-of-concept. We support your product development by using design thinking and lean prototyping approaches.
Organization
In order to stay innovative and adaptive you need to have the right organizational model, team structure and mindset in place.
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INNOVATION - MARKETING ROI
Delivered an AI marketing campaign report on the marketing return on investment for communication to top management
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DIGITAL STRATEGY - NAVIGATION CONCEPT
Developed a holistic “search and help” concept for the mobile and desktop version of an e-banking system
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DIGITAL STRATEGY - SELF-SERVICE PLATFORM
An increasing number of retail banking clients desire to do their banking services and switch settings online. We implemented a full range self-service platform in an e-banking system within time and below budget
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INNOVATION - PRODUCT DEVELOPMENT I
Led a project for one of the biggest retailers in Switzerland, which tested the potential and applicability of beacons (Bluetooth-based location technology) in personalized, digital out-of-home ads
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INNOVATION - PRODUCT DEVELOPMENT II
Tested beacons for advertising in crowded locations for a mid-sized digital out-of-home company. The pilot project resulted in Advertising Company's current mobile retargeting product”.
WHAT CLIENTS SAY
Selina consulted Advertising Company in our first pilot project and contributed substantially to the proof-of-concept and usage of location-based data points. This formed the foundation for today’s product for mobile retargeting of DOOH advertising. We even won the Best Practice Award in Berlin with this product!
Leader Market Research
Selina has vast experience in marketing and consulting. With her professionalism and human face towards our employees, she significantly contributed to delivering the project. We would recommend her without hesitation.
Head of Marketing Intelligence & Analytics
Selina is not your normal project leader that just administrates and delegates. She takes strong ownership over issues with regards to content, aligns her work with all necessary stakeholders, works in a very structured way, is always organized and has a high sense of duty.
Product Owner E-banking
When collaborating with Selina, two things stand out: she’s professional and solution-oriented. I feel that Selina only wants the best for her client and its end-consumers.
Digital Specialist & Educator
Selina significantly contributed to a transformational, bank-wide program by demonstrating her extraordinary commitment to delivering under tight timelines.
Managing Director
Selina has worked with me directly during the merger of two wealth management companies. The whole team was very impressed by her independent, productive and flawless implementation.
CEO
Selina successfully prepared negotiation material for an industrial customer in a short timeframe.
CEO
WE FOCUS ON ALL LEVELS OF YOUR BUSINESS
It’s not just about the numbers. We take a close look, together with your employees.
ABOUT
Rethinking current ways of doing business and redesigning organizational structures is what Selina Simmen and her team are passionate about. By challenging the status quo, we improve processes and products with the clients’ and end users’ interests at heart. We strongly believe in the human factor of technology and in creating customer journeys with emotions.
We work hands-on with selected clients to drive change and transform their business – all coupled with a truly entrepreneurial spirit. We deliver digitalization projects from start to finish: market research, field tests, concepts, continuous improvements, development, testing, internal and external communications, and release. Customer value always takes center stage.
Selina Simmen is a former Bain & Company consultant with expertise in tech, financial services and startups. On top, she holds a bachelor’s degree in Business Administration from the University of St. Gallen (HSG), did an exchange term at Nanyang Technological University (NTU) in Singapore, and received a certificate from London School of Economics (LSE) in Alternative Investments. As a Professional Scrum Master, she is familiar with agile product development.
GO FURTHER TO EXPLORE NEW IDEAS
AND SOLUTIONS
Let’s not reinvent the wheel but optimize and enhance your current products. We talk to executives, employees and suppliers to produce new ideas and achieve the best possible solutions.
CONTACT
Get in touch
Simmen Consulting GmbH
Bahnhofstrasse 1, 6340 Baar